Negation flips both parts: −(a+bi)=−a−bi, sending (a,b) to (−a,−b).
(a,b)⟼(−a,−b)
That is the point reflection through the origin: z and −z sit on the same line through 0, on opposite sides, with ∣−z∣=∣z∣. Reflection across the real axis alone is the conjugate, and across the imaginary axis alone is −z.