Let b be the hourly decay factor. The 12-hour reading gives b12=0.3, so logb=121log0.3.
The half-life h satisfies bh=0.5, so hlogb=log0.5. Substituting the expression for logb removes b entirely.
h=121log0.3log0.5=12⋅log0.3log0.5≈12⋅−0.52288−0.30103≈6.91 hours
The answer must be under 12 hours, since more than half the sample is already gone by then.