Write the missing power explicitly: the synthetic row is 1,0,−13,12. Dividing by c=1 gives 1, then 0+1=1, then −13+1=−12, then 12+(−12)=0, so the quotient is x2+x−12.
x2+x−12=(x+4)(x−3)
The complete factorization is (x−1)(x+4)(x−3), with zeros 1, −4, and 3.