The coefficient of a7−kbk is (−1)k(k7), and (k7) is a count, so it is always positive. The sign therefore comes from (−1)k alone, and the coefficient is negative exactly when k is odd.
List the odd values of k between 0 and 7: k=1,3,5,7.
four odd values of k⟹four negative coefficients
The signs run +,−,+,−,+,−,+,− across the eight terms, so exactly half are negative.